Want to Go Green But Feel Overwhelmed? There’s an App for That

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Every action’s description includes an estimated upfront cost and potential long-term savings with a time commitment.

By Arielle Tiangco for The Optimist Daily: Making Solutions the News
© 2021 The Optimist Daily – All Rights Reserved

Want to Go Green But Feel Overwhelmed? There’s an App for That

We all want to live more sustainably, but with all the avenues for reducing waste and emissions, it’s not always easy to know where to start.

New platform BrightAction is here to help you navigate through the mountain of information that is linked to leading a sustainable life and will make “going green” feel more like a game than a foreboding obligation. BrightAction makes it simple to see where in your life you use the most energy and offers practical suggestions that will help you reduce your consumption.

It gives you recommendations based on your geographical region and is encouraging and informative rather than guilt-inducing. To keep users motivated, points are earned with every green step you take.

To sign up, all you need is an email address. Once you’re in, the first step is to create a household profile so that the system can gain a better understanding of the activities that occur in your home. From there, the platform reveals information about the carbon footprint of each of your food items or offers insights like letting users know how they can offset their air travel or how home battery systems for electricity can benefit the home even if it’s not set up with solar panels.

To get points, you either fill in eco-friendly habits that you’ve already established, like going paperless for example, or you can earn them by adopting new sustainable choices like switching to an electric vehicle. Every action’s description includes an estimated upfront cost and potential long-term savings with a time commitment. This lays all the information out on the table so that users can make decisions that would make the most sense for their household.

Sometimes, just being nudged and reminded about small actions, like turning off the tap while you brush your teeth or only running the dishwasher and washing machine when full, can make all the difference.

Not only is BrightAction a great platform to learn simple ways you and your household can make a positive impact on the environment, but it provides an opportunity for users to engage with their local community by inviting neighbors to join.

According to a BrightAction representative, the platform “also provides lifestyle tips (like when to unplug at-home devices), and you can challenge yourself by setting the app to easy, medium, or hard. For both the novice and the environmentally-conscious consumer, BrighAction helps users create a personal pathway to reducing their environmental impact through progress tracking, daily reminders, and collaboration with friends, family, and colleagues.”

By Arielle Tiangco for The Optimist Daily: Making Solutions the News
© 2021 The Optimist Daily – All Rights Reserved

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